Why use LinkedIn?
First a caveat...
I cannot cover everything about LinkedIn in one unit...it deserves a full course and I plan to do one!
But for starters this will get you the knowhow to optimise your profile and make it work for you.
I LOVE LinkedIn but I know people are scared of it sometimes, so let's stick to the basics and get you on track to bring in some great opportunities, which you can then send your new CV to!
Why use LinkedIn?
There are now 830+ million users on LinkedIn so being on there is a fast-growing trend and the best way to network professionally with people all over the world.
Most companies are represented in some way on there now and it is one of the best methods to get close to or build a relationship with senior leaders at a company you want to work for.
It is also a place to showcase your personality, thought leadership and skillset.
If you get it right, you can create an engaged and active audience that is relevant to you and opportunities may come your way.
A kick-ass profile
The most important thing with LinkedIn is to get engagement and drive people to your profile. If you’re a business on LinkedIn, obviously you want to use this profile to convert people into leads. However, if you’re there to look for a job or build a network to create opportunities, you are looking for a similar effect. You want people to engage with you, and ultimately look at your profile. Or maybe you’re applying for roles, and they look you up on LinkedIn, either way your profile needs to kick some ass.
It is a waste of time if you get people to look at your profile, and then there’s nothing to read. There are ways to drive people towards your profile which I’ll mention later, but you need to have a profile worth looking at.
So, what are we talking about? There are obviously different elements to the profile, and a few things to consider, I will discuss the About section, taglines, banners, photos and skills in the following sections.
Here is a link to my profile in case you would like to see an optimised one, however I am not a jobseeker so it does have a few extra elements like services and I use creator mode (I will tell you want that is in a moment).
